EFU Life Insurance launch biometrically enabled policy acquisition system

EFU Life, the leading life insurance company in Pakistan, has been a pioneer in adopting the latest technology with the primary focus on becoming more customer-centric and operationally efficient.

Keeping up with the tradition of technological breakthrough initiatives, EFU Life has become the first life insurance company in the world to offer BLISS – a biometrically enabled, entirely digital, instant savings-cum-protection policy acquisition system.

BLISS allows a life insurance savings-cum-protection contract to be validated and created using biometric thumb-impression, which is verified instantaneously using Biometric Verification Services offered by the Government of Pakistan’s National Database & Registration Authority (NADRA). The system offers a fully digital, paperless experience. No physical or digital signatures on the app or paper, no hassles of paper forms, no physical copies of underwriting documents required, ever! ***