Ride with pride

LAHORE: An awareness session on “Ride with Pride” campaign was organized at the University of Central Punjab. The initiative is aimed at encouraging and empowering the female students at UCP to commute conveniently and independently. The awareness session was attended by both ladies and gentlemen at the University alongside the campaign’s brand ambassador; Zenith Irfan, popularly known as “The motorbike girl of Pakistan.”

Zenith opened the discussion with a heartfelt narration of her own life story. She explained how riding a bike gave her confidence to excel and lead the way for every girl who wished to become independent.

Ms. Khadija who explained how this campaign could become an exemplary initiative for every girl who has to depend on someone else even for routine tasks. The campaign features a mobile app available at both App Store and Play store. Next, Ms. Hajra explained how the app shall facilitate easy commute through a user-friendly interface. She explained how booking a ride was as easy as issuing a library book. In order to ensure the security of the female students, each scooter shall be issued with a tracking system, (through the mobile app), a helmet and also a list of “emergency contacts” that each female can save in the app. As a start, pink scooters with UCP’s branding have been placed on the campus and the female students shall be able to avail this facility after a series of formal trainings by Lahore traffic police.***