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Duesmann named new Audi chief

By AFP
November 17, 2019

Frankfurt: Sprawling 12-brand German car giant Volkswagen said Markus Duesmann would take the helm at high-end subsidiary Audi, also joining the group-wide executive board.

The former BMW purchasing chief and engineer will head Audi from April, hoping to secure a turnaround at the struggling manufacturer -- long one of the VW group´s flagships.

Duesmann, 50, "will do everything in his power to leverage the full potential of the Audi brand", VW chief executive Herbert Diess said in a statement.

At BMW and previously Mercedes-Benz parent Daimler, Duesmann also headed development in the high-end manufacturers´ Formula One teams.

On top of leading Audi, the new boss´s role on the board will include overseeing research and development across the VW group, taking over the portfolio from Diess.

Under departing head Bram Schot, Audi reported falling sales, revenues and operating profits over the first nine months of 2019. It suffered more than other German manufacturers from the introduction last year of the new WLTP emissions testing standards in the European Union, which created bottlenecks in production.

Audi has also ramped up spending on new technologies, including battery-electric and hybrid vehicles, connectivity and autonomous driving.

Group-wide, VW plans to spend some 60 billion euros ($66 billion) on research into such future technologies by 2024, it announced separately Friday, with 75 electric and 60 hybrid vehicles planned in the next decade.