Telenor, Punjab govt launch CAPP

ISLAMABAD: Telenor Pakistan and Department of Agriculture, Punjab have launched the Connected Agriculture Program for Punjab (CAPP) to improve their access to information, financial resources, and market besides enhancing supply chain efficiency.

Under the Punjab government’s “Empowerment of Kissan through Digital and Financial Inclusion” initiative, the programme aims to resolve the longstanding challenges faced by the Pakistani farmers through a suite of digital solutions, a statement said on Monday.

Under CAPP’s mAgri ecosystem, a suite of Android apps including on-boarding, mobile wallet, weather, crop calendar, video on demand, expert opinion, marketplace, supply chain tracking, and agriculture subsidy will be designed by Telenor Pakistan and Inbox Business Technologies.

In the first phase of the project, up to 110,000 mobile phones with applications, as well as Telenor GSM and data SIMs would be disbursed, the statement said.Around 500 on-ground training sessions would be conducted at 72 facilitation centres to train 25,000 farmers across 144 tehsils of Punjab.