Islamabad: Pakistan Tourism Managing Director, Chaudhry Abdul Ghafoor Khan met Cultural Attaché of Mauritius and Head of Business Administration Department of Greenwich University Dr. Athar Ahmed. MD said that Pakistan is rich in diverse tourism opportunities we can reap fruitful result from international marketing of our tourism products.
He added that efforts are being made to restore tourism activities in the country and PTDC is utilising all its resources for this purpose. Comprehensive tourism documentary is being produced with the help of national institutions, which will be presented in international tourist exhibitions, conferences, etc. We have to do a lot of work to promote tourism and stability in our country. The tourism industry is required to be given give the status of an important sector of the national economy, which is essential for our society, our culture and our ecosystem. Tourism sector should also launch innovative websites with advanced technology. Improve links between different national institutions for upcoming future and issues related to issues, improve the image of Pakistan abroad, promote Pakistan’s tourist resources, and improve the quality of services, skilled labour force, like tasks are at our first priority so that we can create an enabling environment for investment in sustainable tourism sector.
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