Lok Virsa opens Heritage Shop

Our correspondent

Islamabad Entering a new phase of revitalisation and enduring the tradition of promoting Pakistan’s rich culture, the National Institute of Folk and Traditional Heritage (Lok Virsa) began the first of its kind ‘Heritage Shop’ on its premises.

A special opening ceremony of 'Heritage Shop' was held on Monday. Thereafter, the shop opened its doors to the visitors offering a variety of traditional musical instruments, folk books, Lok Virsa’s Publications, music CDs and videos.

Lok Virsa Executive Director Dr Fouzia Saeed While addressing the audience on the occasion said the project was conceptualised and executed with an aim to promote and safeguard traditional values. “Hopefully the visitors will like this corner and get connected with their rich cultural background so that it’ll be easily transformed to next generation,” she added.

The Lok Virsa executive director said the renewed Heritage Shop would provide an opportunity to the visitors to buy the videos and CDs of renowned folk artists with having their performances and songs, documentaries, folk books and Lok Virsa’s Publications of their choice.

She urged the people to come Lok Virsa to reignite their cultural values. “Come here with families to relax and educate yourself culturally,” she added. Speaking on the occasion, artist, TV show director and puppeteer Farooq Qaiser said under the current leadership, the Lok Virsa achieved many milestones and introducing Heritage Shop was one of them.

He praised the efforts of Lok Virsa in preserving the indigenous folk culture of Pakistan in such a beautiful manner. Farooq Qaiser appreciated the efforts of Dr. Fouzia Saeed in making Lok Virsa a place where heritage and cultural can be experienced in its true essence. “Lok Virsa is quite a spectacle today, seeing students coming from different parts of the country to visit the place gives me great pleasure,” he said.