FRANKFURT/LONDON: Seeking to escape a cycle of falling prices and tight regulation, big telecom operators from Vimpelcom to Telefonica are set to reinvent themselves as internet players to escape the industry's straight-jacket of low growth.Next week's Mobile World Congress in Barcelona will feature phone companies in various stages of acceptance that the industry's predictable, decades-old business model based on selling data packages by the millions is running out of steam.
Beneath the facade of shiny new phones and dusty debates over network technical implementations, Europe's largest annual technology fair will see top phone companies parading far-reaching business makeovers.
Spain's Telefonica is set to introduce a broad plan it calls the "4th Platform" to help both consumer and business customers keep greater control over their data rather than giving it away to web giants Google, Facebook and Amazon.
Russian and emerging markets operator Vimpelcom is tearing up many parts of the telecom rule book to remake itself as a tech player in the fast-growing world of messaging apps.
U.S. telecom giant AT&T has inked a series of huge deals to diversify by acquiring Direct TV for $67 billion and is awaiting approval to buy Time Warner for another $110 billion.
"Regulatory and pricing pressure on telecom operators forces them to look to adjacent areas for new sources of revenue and margins," said attorney Tom Levine, head of Allen & Overy's global telecoms practice.
This initiative enables them to earn a dignified livelihood for their families
The event will host more than 700 booths, including leading global and Pakistani tech giants
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