Sporting future

Pakistan’s sporting future holds immense promise beyond cricket, with recent successes offering hope. In hockey, Pakistan reached the final of the FIH Men's Nations Cup after years of decline. In squash, young players like Noor Zaman and Hamza Khan made headlines by winning the under-23 World Squash Championship and the World Junior Squash title, respectively. Arshad Nadeem continues to inspire, claiming gold and setting an Olympic record at the 2024 Olympics. Esports is also thriving, with Arsalan Ash dominating globally in the video game Tekken.

There is immense potential in the Pakistan sports industry, but investors and authorities must recognise this potential early on and start investing in infrastructure, academies and at grassroots development. Diversifying into multiple sports not only unlocks new avenues for medals and trophies but also strengthens Pakistan’s soft power, global image and economic potential through sponsorships, tourism and youth engagement. Early and sustained support can nurture local talent, turning Pakistan into a true multi-sport nation ready to shine on the world stage.

Asadullah Ali Dar

Karachi