Travel in style: Cross-border membership for hospitality launched

Islamabad:The Privilege Club, one of Asia’s premier members-only programme by Hashoo Group, announces a strategic partnership with SupperClub Middle East, the UAEs coveted lifestyle membership platform. This groundbreaking collaboration is not only a partnership; it is a seamless fusion of two worlds, meticulously crafted to elevate the experiences of discerning members, effortlessly connecting the pinnacle of travel, leisure, and fine dining between Pakistan and Dubai.

Recognised for curating unparalleled comfort, convenience, and bespoke service, the Privilege Club has long set the benchmark for refined living in Asia. Members enjoy many exclusive benefits across a wide network of hotels, restaurants, and key retailers. Each offering is designed to ensure every interaction is distinctive, deeply personal, and truly rewarding.

The alliance, formalised in Dubai by Bastien Blanc, CEO of PC Hospitality, and Mehreen Omar, Co-Founder and CEO of SupperClub Middle East, marks a new era in cross-border lifestyle privileges. It promises unmatched access, thoughtfully designed rewards, and seamless recognition for elite travellers, global professionals, and culinary connoisseurs alike.

As a testament to this unique synergy, members from both programs will see exclusive discounts extended, unlocking an extraordinary array of experiences across Dubai and Pakistan’s most iconic venues and beyond. From the opulent Palazzo Versace to the serene Pearl-Continental, Lahore, or spending a vibrant evening at the Address Sky View, to playing golf at the largest golf course in Asia at the Rumanza by Pearl Continental, members will be able to indulge in premium brunches, two-for-one gourmet dining, and exclusive entry to elite beach clubs, spas, wellness sanctuaries, and the many cities’ most sought-after social hotspots.

Mehreen Omar, Co-Founder and CEO of SupperClub Middle East, said, “We are delighted to partner with Privilege Club to offer new opportunities for our members to access luxury lifestyle and travel experiences here in Pakistan. This unique collaboration marks an expansion to SupperClub’s established portfolio in the GCC, providing members with access to elegant experiences for a single subscription fee across international borders.”

“This partnership is more than a collection of benefits-it’s a bridge between vibrant cultures, offering unforgettable journeys to those who seek the extraordinary,” said Bastien Blanc, CEO of PC Hospitality.