HBL Zarai Services, Bayer Pakistan sign MoU to empower farmers

KARACHI: HBL Zarai Services Limited (HZSL) has entered into a strategic partnership with Bayer Pakistan (Pvt) Limited to enhance smallholder farmer access to essential agricultural inputs, crop protection products and high-quality seeds, a statement said on Wednesday. HZSL is a wholly owned subsidiary of HBL, and Bayer Pakistan is a subsidiary of Bayer AG.

By leveraging HZSL’s on-ground footprint through its Zarai Deras and Zarai Dost Shops and Bayer’s globally trusted crop science capabilities, this partnership is designed to deliver last-mile impact. Farmers will benefit from greater awareness, accessibility and affordability of advanced agri-inputs while receiving localised agronomic support. The collaboration also aims to promote responsible usage of crop protection products and encourage adoption of best practices in line with global sustainability goals.

“This collaboration with Bayer Pakistan is a meaningful step toward enabling access to high-quality farm inputs and innovative solutions that directly address the challenges faced by our farming community,” said CEO of HZSL Amer Aziz. “We are pleased to be partnering with HBL Zarai Services on this vital mission and look forward to leveraging their expertise to serve more farmers, ultimately enhancing overall agricultural productivity and food security,” said Managing Director and CEO of Bayer Pakistan Ahmed Ali.