Easypaisa digitises cattle market transactions for Eidul Azha

LAHORE: Prioritising ease and convenience for millions this Eidul Azha, easypaisa digital bank is playing its role in digitising traditionally cash-intensive cattle market transactions. The platform also enables users to fulfil their sacrificial obligations seamlessly via the easypaisa app.

Deploying its Raast-based QR code payment system at select cattle markets across Pakistan, easypaisa is at the forefront of digitisation efforts under the State Bank of Pakistan’s (SBP) ‘Go Cashless’ campaign. This initiative leverages the Raast instant payment system to promote broader financial inclusion.

The service is available at several cattle markets in major cities such as Karachi, Lahore, Islamabad and Multan. It allows easypaisa users, as well as users of other digital banking apps and wallets, to send and receive payments effortlessly. To send money, users simply tap the scan code option on the home screen, scan the QR code and enter the desired amount. To receive payments, users can tap the same option and select ‘receive money’ using either a static or dynamic QR code. In addition, easypaisa users can donate sacrificial animals digitally through the Shaukat Khanum mini app within the platform.

Eidul Azha generates significant economic activity in Pakistan, with the total estimated value of associated transactions reaching Rs839.2 billion in 2024. In light of this scale, easypaisa is offering a secure, seamless digital transaction experience aligned with the SBP’s vision of a digitally integrated financial ecosystem.

Jahanzeb Khan, president and CEO of easypaisa digital bank, said, “As Pakistan’s first digital bank, easypaisa is committed to combining technology with convenience, enabling users to transact securely this Eidul Azha. Gone are the days of carrying large amounts of cash to cattle markets. We fully support the [SBP’s] proactive efforts to digitise the country’s financial landscape using the Raast system to provide a seamless experience for both cattle merchants and the public.”

Head of Wallet Business at easypaisa Farhan Hassan added, “We are dedicated to advancing the SBP’s mission of financial inclusion and digital empowerment through user-centric services. Our QR-based payment solution digitises cattle market transactions, offering a convenient, secure alternative to cash for millions this Eid.”

easypaisa was also the first to introduce ‘eidipaisa’, a unique feature that allows users to send digital Eidi to loved ones.