Percentage of Pakistanis satisfied with direction of country reaches 6-year high

ISLAMABAD: The percentage of Pakistanis satisfied with the country’s economic and overall situation has increased and reached a 6-year high, according to the second quarter report of Ipsos Pakistan’s Consumer Confidence Survey 2025, in which more than 1,000 people from across the country participated.

In the survey, when asked whether the overall direction of Pakistan is right, 42% of Pakistanis expressed satisfaction, while the rate of those who said the direction was wrong was seen at 58%. In 2019, 21% said the country’s direction was right while 79% said it was wrong. Over 48% of people from Khyber Pakhtunkhwa expressed the highest confidence in the direction of the country, followed by 42% in Punjab, 38% in Balochistan, and 34% in Sindh.

Pakistanis’ confidence in the country’s economy has also been at its highest level since 2019, with 29% of Pakistanis calling the country’s economy strong, while 48% said it was weak, while 23% said it was normal. The percentage of Pakistanis optimistic about the national economic future also exceeded those pessimistic for the first time, with 37% of Pakistanis surveyed hoping for an improvement in economic conditions, while 36% expressed disappointment, while 27 percent said there would be no difference.

The survey also found a decrease in the percentage of Pakistanis expressing concern over inflation, unemployment and poverty, and the percentage of Pakistanis calling inflation a major problem fell by 7% points to 62%. The rate of those expressing concern over unemployment decreased by 4% points to 57%, while the rate of those expressing concern over increasing poverty decreased by 1 percentage point to 27%. However, the survey found that Pakistanis were more concerned about electricity loadshedding and tax increases.