KARACHI: Mobilink Bank and Fatima Fertilizer have entered into a strategic partnership to digitally empower Pakistan’s underserved farming communities through enhanced access to finance and financial technology, a statement said on Thursday.
The collaboration aims to uplift the country’s agri-community by digitising the agricultural supply chain and providing targeted financial solutions through the integration of Mobilink Bank’s ‘Dost App’ and Fatima Fertilizer’s ‘Sarsabz Pakistan’ platform.
In addition, the partnership will also focus on equipping farmers with essential financial literacy skills to help them make informed financial decisions. These offerings will be delivered not only through digital channels but also via on-ground engagements, including joint farmer community gatherings with Mobilink Bank and Fatima Fertilizer designed to raise awareness, generate leads and encourage the adoption of financial tools.
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