Official says info desk to be set up for tourists at Bacha Khan Int’l Airport

PESHAWAR: Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) Director General Tashfeen Haider on Friday said that an information desk would be established at the Bacha Khan International Airport to facilitate both domestic and international tourists.

“The desk would provide tourists, especially those heading to the scenic places of Khyber Pakhtunkhwa, with essential information and services regarding the province’s tourist destinations,” he said while speaking at the closing ceremony of the two-day training workshop for the tourism stakeholders at the Nishtar Hall.

The official said that in this age of information technology, training in management information systems and digital marketing for tourism stakeholders and youth was the need of the hour.

He said that discussions would be held with airport authorities to set up the desk. “The world is moving rapidly towards artificial intelligence and digital marketing, therefore, it is essential to provide timely and valuable information to the tourists,” Tashfeen Haider added.

The training workshop provided guidance on business management information systems, including the issuance and renewal of online licenses for hotels, restaurants, rent-a-car services, and travel agencies. It also covered online booking facilities and enhancing digital capabilities to better serve the tourists.