Zindigi brings digital innovation to e-commerce with COD payments

KARACHI: Zindigi, in collaboration with PostEx, is solving real-world challenge faced by logistic companies by digitising cash-on-delivery payments in Pakistan, a statement said on Friday.

Powered by Raast, the dynamic QR feature empowers riders to swiftly generate the QR from their PostEx application and can collect payments securely and seamlessly using multiple banking applications, revolutionising the logistics sector.

With cash-on-delivery (COD) accounting for 90 per cent of e-commerce transactions in Pakistan, the reliance on cash has long posed inefficiencies for customers, merchants and delivery riders. Using cash comes with inherent risks, including the possibility of loss or theft in unpredictable situations.

This innovative payment method ensures end-to-end cashless transactions, bringing unparalleled convenience to e-commerce shoppers while reducing the operational burden on merchants and logistics providers. This initiative is being launched as a pilot project across six major cities, with the goal of fostering trust in digital payments, reducing dependence on cash and paving the way for a cashless economy.

The partnership introduces two groundbreaking projects that are set to redefine the logistics and e-commerce experience in Pakistan. The Wallet Integration initiative enables the seamless incorporation of digital wallets, allowing for fast and secure transactions, while the dynamic QR (digitised COD) project focuses on transforming COD payments.

Chief business officer at Zindigi Atif Ishaque, added: “This partnership with PostEx reflects our vision of leveraging technology to enhance everyday financial interactions. By empowering customers with convenient, secure and cashless payment options, we are not only simplifying transactions but also contributing to the broader goal of financial inclusion and digital transformation in Pakistan.”

CEO of Logistics at PostEx Jawad Mirza remarked: “Incorporating QR payments into the last-mile delivery process is a game-changer for the logistics industry. Partnering with Zindigi ensures this technology becomes accessible to all our customers. Using QR payments simplifies cash collection for riders, accelerates settlement for merchants, and provides customers with a seamless payment option at their doorstep. By digitising cash-on-delivery, we are driving the logistics sector towards a more tech-enabled ecosystem.”