Zindigi, Green Agrimall join hands to digitise agricultural payments

KARACHI: Zindigi, a digital banking initiative of JS Bank, has partnered with Green Agrimall to digitise its payment systems, enabling cashless transactions across the agriculture platform. This collaboration aims to streamline the agricultural value chain, reduce inefficiencies and save valuable time for farmers and traders, according to a press release issued on Wednesday.

Green Agrimall is a pioneering platform revolutionising Pakistan’s agriculture by offering a one-stop solution for farmers. This network provides access to high-quality crop inputs, smart farming technologies, modern machinery rentals, and crop storage and processing solutions, with the goal of maximising Pakistan’s agricultural output.

The integration of Zindigi’s digital payment systems will provide a seamless and efficient experience for all users, enhancing both accessibility and financial transparency.“At Zindigi, we are committed to advancing digital transformation across key sectors,” said Chief Business Officer at Zindigi Atif Ishaque. “This partnership with Green Agrimall aligns with our vision to build a modern, efficient digital ecosystem.”

Ali Sufian, CEO of Green Agrimall, added, “This partnership is a crucial step in redefining Pakistan’s agriculture. By offering innovative solutions and empowering farmers with modern tools, we can unlock the sector’s full potential.”