Crafts festival brings together artisans from across country

Islamabad : The Crafts Festival brought together artisans and craftsmen from across the country here on Saturday, showcasing exquisite creations from Punjab, Sindh, Balochistan, Khyber-Pakhtunkhwa, Gilgit-Baltistan, and Azad Jammu and Kashmir.

The two-day event, organised by Serena Hotels in collaboration with Nomad Art Gallery, celebrated 40 years of Nomad’s contributions to art and culture.

It featured a diverse array of jewellery, textiles, and other handcrafted treasures, highlighting the rich cultural heritage and artistic excellence of the country.

Austrian Ambassador Andrea Wicke, who was the chief guest on the occasion, commended the efforts of Serena Hotels and Nomad Art Gallery for their "unwavering commitment to preserving and promoting Pakistan's cultural heritage."

She emphasised the importance of cultural exchange and the role of such platforms in promoting mutual understanding and appreciation of artistic traditions. The crafts festival is part of Serena Hotels' ongoing Cultural Diplomacy Initiative, a foundation of its mission to support and celebrate the arts. Through events like this, Serena Hotels has been actively working to preserve indigenous traditions, empower artisans, and promote sustainable economic development in the artisan community.

Founder of Nomad Art Gallery Nageen Hayat expressed gratitude for the collaboration, saying, "This milestone of 40 years is a tribute to the resilience and creativity of Pakistan's artisans. Together with Serena Hotels, we aim to honor their artistry and ensure these traditions thrive for future generations."

The organisers said the event not only provided artisans with a platform to showcase their skills but also offered visitors a chance to experience the beauty and diversity of Pakistan’s cultural landscape.

According to them, Serena Hotels is committed to excellence in hospitality and its dedication to promoting cultural, social, and economic development through its various initiatives. The Cultural Diplomacy Initiative, under which the crafts festival was organized, highlights the vision to connect communities and promote mutual understanding through art, heritage, and dialogue.