Undecided voters have a dilemma in US election: focus group

LOS ANGELES, United States: Less than a month out from the knife-edge US presidential election, no group of voters is attracting more attention from the campaigns than the tiny sliver of the electorate that is still undecided.

While many people long ago made up their mind between Donald Trump and Kamala Harris, a small percentage of the population is still grappling with their choice.

These voters “have a hard time deciding. They don´t like to be rushed, and they have equal disdain for both major presidential candidates,” said Rich Thau, who heads a consultancy called Engagious.

Thau has been running focus groups in the seven battleground states that are likely to decide this November´s presidential election -- Pennsylvania, Michigan, Wisconsin, North Carolina, Georgia, Arizona and Nevada.

Everyone they recruit to take part is a swing voter -- someone who voted for Republican Trump in 2016 and for Democrat Joe Biden in 2020.

Engagious gathers a demographic cross-section of citizens from a particular state each month, who meet on Zoom for a guided discussion about the issues at play.