China’s Olympic tennis glory tracks booming middle classes

BEIJING: Zheng Qinwen´s historic tennis gold at the Paris Olympics this month followed a decades-long surge in the sport´s popularity among China´s burgeoning middle class, and her victory is set to boost it even more.

The 21-year-old won China´s second-ever tennis gold, and first in singles, on the clay at Roland Garros, hailing the victory as a “proud” moment for herself and her country. This week in Beijing, tennis centres visited by AFP were full of kids and adults, while club bosses reported a spike in interest following Zheng´s title. “I think it´s really fun to play tennis and I´ve been playing it for three years,” 14-year-old Zhang Xinghao told AFP after a session at the Beijing International Tennis Academy.

“I truly like this sport.” The student said he had returned a day earlier from an educational summer camp in the United States where he couldn´t play tennis but came straight to the club for a lesson in spite of the jetlag.

Elsewhere in the Chinese capital, around a dozen children lined up to whack balls teed up by coaches at the Open Star Tennis Club, where player numbers have more than doubled in recent weeks following Zheng´s gold medal.

“She is at the top of the pyramid and her win has had a huge impact and now more people are coming to play,” club owner Liu Yingjun, 41, told AFP. “It is a huge boon for the tennis industry.”

Tennis was introduced to China in the 1860s, but it failed to gain mass appeal and was largely an elite sport reserved for the wealthiest families. During the country´s politically turbulent Cultural Revolution era, it was even deemed a manifestation of the sins of revisionists and the petty bourgeoisie.

However, the rapid growth of China´s middle class in recent decades has brought profound economic and social changes to the country, and tennis has followed. In 2000, just four percent of urban households were considered middle class, but now the official estimate of China´s middle-income population has exceeded 400 million -- almost 30 percent of the country´s 1.4 billion.

Simultaneously China´s tennis-playing population has exploded from less than two million in 2006 to nearly 20 million in 2021, ranking second only after the United States. Sports marketing expert Adam Zhang said “tennis mania” had hit China -- from children going through grassroots programmes to companies spending big on corporate sponsorship.