Haleeb Foods launches TEA MAX campaign

KARACHI: Haleeb Foods Limited launched the TEA MAX advertising campaign on April 11th at an exclusive event held at the Royal Palm Country Club Lahore.

TEA MAX has the distinction of being one of the fastest growing tea whitener brands of Pakistan!

Members of the company’s top management addressed the audience and congratulated the Haleeb team on initiating an aggressive marketing campaign comprising of a TVC, radio, print, outdoor billboards, consumer activation and digital media.

“The liquid tea whitening market in Pakistan is in its high growth stage. There are immense opportunities to be leveraged by our brand TEA MAX,” said Mr. Mazher Iqbal, CEO Haleeb Foods Limited. “Since TEA MAX is in sync with true tea drinkers of Pakistan, we aim to drive growth for leadership share in time to come!”

“The liquid tea whitening segment is very competitive today. We are confident that Haleeb operations will continue their path to excellence in maintaining TEA MAX as one of the fastest growing tea whitener brands of Pakistan,” stated Haroon Lodhi, Chief Operating Officer, Haleeb Foods Ltd. “The only way to succeed is to continue to keep a strong quality centric approach to support overall Haleeb portfolio.***