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Saturday July 02, 2022

EA Sports to end FIFA video-game partnership after three decades

May 12, 2022

NEW YORK: The wildly popular FIFA video-game series will be rebranded EA Sports FC next year, its publisher Electronic Arts said on Tuesday, ending a three-decade relationship with football’s governing body.

Launched in 1993, a generation of millions of football fans and gamers across the globe grew up playing the game and it became a huge money-spinner. But "months of tense negotiations" between California-based Electronic Arts (EA) and governing body FIFA failed to end in an agreement to extend the partnership, The New York Times reported.

FIFA reportedly wanted the $150 million it gets annually from EA to be increased to $250 million or more.

The game has more than 150 million player accounts, according to EA, and The New York Times said it had generated more than $20 billion in sales over the past two decades.—AFP

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