Engro Foods launches new drive

KARACHI: Engro Foods in a press conference announced the launch of their new Olper’s campaign in the presence of several industry experts and media personalities, a statement said.

Olper’s – a household name in the UHT milk category of the country – unveiled a campaign to educate the masses on the importance of milk consumption as part of a healthy and balanced diet, while simultaneously highlighting critical issues associated with the commonly available loose milk, it said.

Engro Foods Marketing Director Ahsan Afzaal Ahmad said: “Milk as a source of nutrition has remained an integral part of the Pakistani food culture.”

“However, even though we are one of the largest producers of milk in the world, incidence of malnutrition specially stunting and wasting remain abundant in our population – especially children and women.”