‘Digital marketing for trade expansion’

LAHORE: Pakistani entrepreneurs should make the right moves to use digital marketing and social media as these have become the most effective tools to increase both large and small businesses.
This was conclusion of a seminar on ‘Digital Marketing and Social Media’ arranged by the Lahore Chamber of Commerce and Industry (LCCI) Standing Committee on IT at the LCCI on Friday. LCCI Senior Vice President Mian Nauman Kabir said that entrepreneurs could harness the power of digital marketing and social media. He said that social media allows a business to promote and market its own brand and influence a large number of customers’ decisions.