Movenpick ice cream boutique

KARACHI: The Movenpick ice cream boutique was inaugurated on Monday by JOFA Group, the exclusive licensee of the Swiss brand Movenpick at Defence Authority Country & Golf Club, Karachi.
The ice cream boutique is the second largest boutique of the brand featuring a new concept enhanced by very subtle lighting. All forthcoming boutiques of the brand will be inspired by this new design concept encapsulating a unique and enlightened atmosphere.
The inauguration of the boutique began with a ribbon-cutting ceremony by the Consul General of Switzerland Emil Wyss in the presence of JOFA Group Managing Director Imran Y. Muhammad, Group General Manager Tahir Ali, joined by the Management of D.A Country & Golf Club, Secretary Brig.Tariq Rafique (Retd), Additional Secy. Lt. Col. Naeem Azhar Khan (Retd), representative of foreign missions and CEO’s/MD’s of other prestigious brands.
After the ceremony, the boutique was unveiled in spectacular fashion, and the guests enjoyed an exclusive opportunity to discover the new exclusive flavours of the Swiss brand.