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February 9, 2018
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BASF provides colours analysis

Business

February 9, 2018

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KARACHI: With the “BASF Colour Report For Automotive OEM Coatings”, BASF’s Coatings division provides a global analysis of the colour distribution in the 2017 automotive market, a statement said on Thursday.

Globally, white maintains its strong position in all segments and still is the number one colour with a market share of almost 40 percent, it added.

Together with black, gray, and silver, the achromatic colours continue to be the most prominent. When it comes to chromatic colours, the share of blue and red is almost equal; followed by brown, it said.

The global overview of the car segments shows the smaller the car the more vivid the colour.

With increasing sales and number of models, Sport Utility Vehicles (SUVs) significantly influence the popularity data. White and black are still strong colours within this segment, red, blue, and especially brown are showing up more and more. This mirrors the expected growth and diversification of the model range of these robust vehicles, it added.

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