Heritage shop opens

Islamabad: The National Institute of Folk and Traditional Heritage (Lok Virsa) on Wednesday launched the first of its kind ‘Heritage Shop’ at the Pakistan Monument Museum, Shakarparian, here.

Entering a new phase of revitalisation and enduring the tradition of promoting the country’s rich culture, the Lok Virsa organised a special ceremony to open the Heritage Shop. Thereafter, the shop opened its doors to the visitors offering a variety of traditional musical instruments, folk books, Lok Virsa’s publications, music CDs and videos.

Lok Virsa Executive Director Dr Fouzia Saeed told participants that the project was conceptualised and executed with an aim to promote and safeguard traditional values. “Hopefully, the visitors would like this corner and get connected with their rich cultural background so it’ll be easily transformed to next generation,” she said. Dr Fouzia said the Heritage Shop would provide an opportunity to the visitors to buy videos and CDs of folk music, documentaries, folk books and Lok Virsa’s Publications of their choice.