Brainchild organises workshop on “Digital Transformation”

LAHORE: Brainchild Communications Pakistan in collaboration with RED Communication Arts organized an exclusive workshop titled Digital or Death. The workshop was conducted by the renowned digital transformation specialist Dr. Ira Kaufman and catered to the C-Suite management of several FMCGs, MNCs, banks and businesses based out of Lahore, Pakistan.

To expand the horizons of digital transformation in Pakistan, Brainchild Pakistan is the first company of its kind to speak to senior executives of leading businesses regarding the importance of digital. The workshop focused on the valuation of digital transformation’s current state as a global buzzword, big data processes that reach beyond digital buying scopes and where Pakistan fits in the ‘Challenge Market’ and, the global digital map. Talking about Brainchild’s efforts towards the digital landscape of Pakistan, the Group Chairman Mr. Raihan Merchant stated “As [Agency of the Future], we will lead the solution provision based on relevant analytics and innovative methods to create Human Experiences resulting in positive brand sale.”

The workshop was designed around discussing the dilemma of digital transformation to outline several learning tools and challenges within the Pakistani market.