Purchasing power

In Pakistan the retail industry distances itself from the word ‘sale’ during the last two weeks of Ramazan leading up to Eid. Almost all brands along with the small street vendors selling goods double the price just before Eid to earn profits from the increase in demand.

Some retailers make as much as their annual revenue in just a few weeks before Eid. In a country where the underprivileged are already unable to buy new clothes during Eid, increased prices on products make it difficult to shop for even the middle-class segment of society.

Faheem Ahmed

Karachi