Gul Ahmed’s latest TVC speaks from the heart

KARACHI: Gul Ahmed’s latest TVC speaks from the heart of the brand. It’s a breath of fresh air in the cluttered world of local advertising especially that of the clichéd messages in Pakistani lawn ads. The commercial has utilized a realistic approach, focused on how imperfections make a person beautiful.

The unique elements of individuality shown in this TVC; such as rough and frizzy hair, dark complexion, birth marks, long or hooked noses, facial mole, etc. are all wrongly perceived as defects. You see these so-called ‘imperfections’ being owned by the glamorous models, who consider it as a part of them and ultimately improve their perfect image.

Starting off with powerful beats underscoring strong dialogue, the TVC features women bearing the above facial elements; telling the world that no one can tell them that these are imperfections. It ends with these women claiming how they enjoy bursting the bubbles of ‘imperfection’ prevalent in society, closing with the hashtag #MeinPerfectHoon, which speaks strongly about the overall communication in the advertisement.**