Aardee to expand distribution base

KARACHI: Aardee appliances, a renowned German electronic brand, plans to expand its distribution base in Pakistan with a newly set-up retailer/distributor network. 

“We see these as exciting times, and exciting opportunities for quality products, as an increasing number of households demand quality home appliances that fall within established spending patterns,” said Rehan Azam, General Manager, Aardee Pakistan in a statement on Tuesday.

Aardee was initially launched in Germany with a design studio in Berlin, with the prime objective of designing and creating outstanding products in the home and kitchen appliances segment. Currently, available across more than 35 countries, Aardee aims to be available across the globe by the year 2020.

Aardee’s mission is to continue providing innovative products while keeping consumer’s health and safety its top priority.

“This launch is part of Aardee’s global growth strategy. Our aim is to become one of the top three consumer electronics brands in Pakistan by doubling turnover on a yearly basis,” added Rehan.