TDAP, WRCI organised workshop on Market Analysis Tools – Trade Map

By PR
June 10, 2025
Participants attend a hands-on training workshop on “Market Analysis Tools – Trade Map” in Lahore, organised by the TDAP, Women Entrepreneur Division, in collaboration with the WRCI on June 4, 2025. — Facebook@tdapofficial
Participants attend a hands-on training workshop on “Market Analysis Tools – Trade Map” in Lahore, organised by the TDAP, Women Entrepreneur Division, in collaboration with the WRCI on June 4, 2025. — Facebook@tdapofficial

LAHORE: Trade Development Authority of Pakistan (TDAP), Women Entrepreneur Division, in collaboration with the Women Resource Centre and Incubators (WRCI), successfully organized a hands-on training workshop on “Market Analysis Tools – Trade Map” in Lahore.

This initiative is part of TDAP’s focused effort to strengthen the export readiness of women entrepreneurs by equipping them with practical tools to analyze global markets. The workshop centered around the International Trade Centre’s (ITC) Trade Map, a key platform for market intelligence, competitor analysis, and strategic export planning.

Ms. Mahina Ghalib, Deputy Director, TDAP, facilitated the session and led an in-depth exploration of Harmonized System (HS) Codes, Trade Map functionalities, and data interpretation techniques. Participants received guided instruction on identifying high-potential export destinations, tracking trade flows, and evaluating market demand.

Participants were also provided with comprehensive manuals and online resources to enable continued learning and application of Trade Map tools beyond the workshop.