Pakistan joins GMMP+30 as Uks Research Centre leads the way in monitoring gender representation in media

Uks Research Centre is proud to share that Pakistan has once again taken part in the Global Media Monitoring Project (GMMP) — the world’s longest-running international research and advocacy initiative for gender equality in the news media.

This is the fourth time Uks has coordinated Pakistan’s involvement in the project. This year’s edition, GMMP+30, is especially significant, as it marks 30 years since the first global monitoring exercise in 1995, which aligned with the adoption of the Beijing Declaration and Platform for Action. Active in over 100 countries, the GMMP mobilizes volunteers from civil society, academia, and media to monitor and analyze how women and men are represented-or left out-in the news. It’s a collective global effort to advocate for more inclusive, diverse, and accountable media.

For GMMP+30, the Uks team oversaw the monitoring of: 9 newspapers, 6 television news channels, Pakistan Broadcasting Corporation (PBC), and 6 news websites4 Twitter/X handles.

The monitoring was carried out by 13 volunteers, including Uks staff, journalists, and university students. Ahead of the activity, Uks held a practical training session introducing the GMMP methodology that ensures consistent, credible data collection.

Uks has been examining media through a gender lens since 1997, bringing nearly three decades of experience to the task.

This year’s GMMP+30 expands its scope beyond previous years. In addition to tracking gender representation, it explores how the news media covers gender-based violence, the voices of marginalized groups, and issues around gender and technology -all critical concerns in today’s media landscape.

The insights gathered in Pakistan will feed into a comprehensive global report alongside regional and national analyses from around the world. Key milestones for the GMMP+30 rollout include:

September 10, 2025: Presentation of initial highlights at the United Nations General Assembly, during UN Women’s 15th anniversary celebrations, and other key global platforms; November 25, 2025: Launch of the full global report, along with regional and national reports that reflect local media dynamics and gender trends.