ABHI partners with National Foods to empower employees with financial flexibility

KARACHI: ABHI has partnered with National Foods Limited (NFL) to introduce earned wage access (EWA) for its workforce, a significant step toward financial empowerment.

ABHI is an embedded finance platform, while NFL is a multi-category food giant and a global food exporter with a presence in 40 countries. “This collaboration underscores both companies’ commitment to employee well-being, ensuring greater financial control and stability for NFL employees,” ABHI said in a statement on Tuesday.

Through ABHI’s EWA solution, NFL employees can access a portion of their earned salary in real-time via the ABHI mobile app or SMS, within 30 seconds, anytime, anywhere. This initiative eliminates the stress of waiting for payday, reducing reliance on high-interest loans and fostering greater financial security. By offering immediate salary, employees can cover unexpected expenses, avoid debt traps and maintain financial stability.

“We are excited to partner with National Foods to empower their employees with earned wage access,” said Head of Sales at ABHI Rayaan Sayeed. “Financial stress significantly impacts happiness and productivity. Through this collaboration, we aim to alleviate that stress, giving employees the financial control they need to focus on what matters most.”

“At National Foods, we recognise that financial stability is a key pillar of overall well-being”, said Global Head of Total Rewards & People Analytics Khurram Merchant. “NFL’s partnership with ABHI is a step towards reimagining how we support our people in real, tangible ways. By giving our employees access to their earned wages, we are not only reducing financial stress but also enabling them to take control of their financial journey. This initiative reflects our long-term commitment to building a more empowered, resilient workforce.”