Nestle Pakistan eyes $50m export milestone by 2030

KARACHI: Nestle Pakistan has announced an ambitious export target of $50 million by 2030, aligning with the government’s economic vision to bolster foreign reserves.

The company revealed its plans at a ceremony titled ‘Limitless Possibilities’ on Wednesday, highlighting its journey in expanding exports to 26 countries and generating $23 million in export revenue in 2024 alone, according to a statement by the company.

Federal Minister for Industries and Production Rana Tanveer Hussain praised Nestle’s achievements, noting, “As Pakistan progresses towards economic growth and recovery, the importance of exports cannot be overstated. Given the scale of Nestle’s global operations, we anticipate further export growth from Pakistan in the coming years.”

The minister said that the company’s export strategy directly supports the government’s efforts to increase foreign reserves, lauding the private sector’s role in driving economic progress.

Addressing the gathering, Nestle Pakistan’s CEO Jason Avancena highlighted the company’s 35-year commitment to Pakistan’s economy. “We are dedicated to being a positive force in the country’s value chain by boosting exports and earning foreign revenues for Pakistan,” he said. He noted that Nestle has expanded its distribution beyond ethnic markets to mainstream channels, partnering with major retailers like Costco in the US, Sobeys in Canada, and Sainsbury’s in the UK.

Charge d’affaires at the Swiss Embassy in Pakistan Claudia Thomas congratulated Nestle Pakistan, saying it was exciting to see the company contributing significantly to Pakistan’s economic growth.

The company’s export success includes leveraging digital marketing and robust trade activations to build demand for its brands internationally. Popular brands such as Nestle Fruita Vitals, Everyday, and Milkpak Cream are now available in major markets across Europe, North America, the Middle East, Central Asia, and East Asia. Key export destinations include the US, the UK, Canada, the UAE, Australia, and countries in Africa, Asia and Europe.

Having recently celebrated 35 years in Pakistan, Nestle has also invested Rs2 billion in renewable energy, launching solar power plants and biomass boilers at its manufacturing sites to support sustainable operations.

The company sources over 90 per cent of its raw and packaging materials locally, procuring 420 million litres of milk, over 7,500 metric tonnes of wheat and rice, and 50,000 tonnes of local fruits.