Easypaisa’s ‘Audio Nikahnama’ wins big at Dragons of Asia 2024

KARACHI: easypaisa, a digital financial service, has won three major awards at the Dragons of Asia 2024 for its innovative Audio Nikahnama Campaign. The campaign took home the Gold Dragon for Best in Digital, the Blue Dragon for Best in Pakistan, and the Red Dragon for Best Campaign in Asia, stated a press release on Monday.

The easypaisa Audio Nikahnama is a pioneering initiative designed to enhance understanding of marriage contracts in seven different languages, particularly for women in Pakistan. By leveraging technology, easypaisa has effectively dismantled cultural barriers, providing women with the knowledge they need to make informed decisions about their futures.

Executive Director Marketing & Corporate Communications, TMB/easypaisa Rifah Qadri praised her team’s success, stating, “This achievement highlights our dedication to creating meaningful impact and addressing societal challenges through innovative, tech-driven solutions.

With Audio Nikahnama, we have sparked essential conversations around women’s empowerment and financial inclusion. It’s a campaign that resonates deeply with women across Pakistan, making a real difference.”