Islamabad to introduce digital billboard advertising policy tomorrow

Islamabad : Islamabad is set to revolutionise its advertising landscape with the introduction of a new digital billboard policy, finalised by CDA chairman Muhammad Ali Randhawa, to be implemented by Monday.

The policy aims to replace traditional advertising methods with modern digital displays, transforming the city’s streets into a vibrant showcase of colour and motion, reminiscent of New York’s iconic Times Square, a CDA official told APP. Under this innovative policy, digital billboards will be installed at strategic locations across the city, including streets, avenues, malls, bus stops, public transport, and pedestrian bridges.

The use of eco-friendly materials in digital advertising will ensure a sustainable approach to this modernisation effort. The revenue generated from digital advertising will be utilised for the up-gradation, maintenance, and beautification of Islamabad, creating a self-sustaining cycle of growth and development.

Chairman CDA was briefed on the policy, which promises to enhance the city’s visual appeal and provide a new platform for businesses to reach their target audiences. By embracing digital technology, Islamabad is poised to become a hub of modern advertising, setting a benchmark for other cities to follow. The implementation of this policy by Monday marks a significant milestone in Islamabad’s journey towards becoming a smart city, with Muhammad Ali Randhawa at the helm of this transformative initiative.