PAFDA, Pink Ribbon join hands to create cancer prevention awareness

By Our Correspondent
July 15, 2024
This representational image shows two people holding a pink ribbon, a symbol for breast cancer awareness.— Pexels/File
This representational image shows two people holding a pink ribbon, a symbol for breast cancer awareness.— Pexels/File

LAHORE:Punjab Agriculture Food and Drug Authority (PAFDA) and Pink Ribbon have agreed on collaborative efforts to promote cancer prevention through increased awareness, healthy lifestyle choices, and food safety measures.

This partnership marks a significant step forward in the fight against cancer in Pakistan. Dr Omer Aftab, CEO of Pink Ribbon, met with Dr Talat Naseer, DG of PAFDA, to formalise this initiative.

The meeting highlighted the mutual commitment of both organisations to address the rising incidence of cancer by focusing on preventive measures that include education on healthy living and the importance of food safety.

PAFDA will assist Pink Ribbon for the development of literature on food safety for their nationwide awareness campaigns to educate the public on cancer prevention. These campaigns will emphasise the importance of regular health check-ups, early detection, and the benefits of a healthy lifestyle. PAFDA's expertise in food safety will play a crucial role in this collaboration. Efforts will be made to ensure the general public is informed about safe food practices, the dangers of adulterated food, and the benefits of consuming nutritious, unprocessed foods. Dr Omer Aftab, CEO of Pink Ribbon, stated, "We are excited to partner with PAFDA to amplify our cancer prevention efforts. Together, we can provide the knowledge and tools needed to lead healthier lives and reduce cancer risk."

Dr Talat Naseer Pasha, Director General of PAFDA, added, "PAFDA is dedicated to ensuring the safety and quality of food in Punjab. This collaboration with Pink Ribbon aligns perfectly with our mission, as food safety and a healthy lifestyle are crucial components in the fight against cancer."

This partnership is a testament to the commitment of Pink Ribbon and PAFDA to work together towards a healthier future for the people of Pakistan. By combining their expertise and resources, they aim to make a significant impact on cancer prevention and public health.