SAP appoints MD for Bahrain

KARACHI: SAP, a global leader in enterprise software, has expanded Saquib Ahmad's leadership role to include the position of Managing Director for Bahrain, alongside his existing responsibilities in Iraq, Afghanistan, and Pakistan.

With nearly a quarter-century of experience in IT and telecommunications across the region, Ahmad's appointment is set to bolster SAP's commitment to driving digital transformation and enhancing AI capabilities in these key markets, a statement said on Monday.

Ahmed AlFaifi, Senior Vice President of SAP Middle East and Africa – North, expressed confidence in Ahmad's ability to accelerate the adoption of new technologies in both the public and private sectors, leveraging his extensive regional expertise and leadership acumen.

Ahmad's tenure at SAP has been marked by significant growth in his territories, where he has been instrumental in expanding the company's presence and fostering digital innovation. His prior experience includes senior roles at major tech firms such as Siemens, Nokia, Comptel, and Oracle.

“I am looking forward to expanding my remit and to grow SAP’s footprint in Bahrain, Iraq and Afghanistan, helping enterprises here to digitally transform and future-proof their operations," Ahmad said. "My focus will include extending our partner ecosystem and helping to equip young people with the skills needed in a digital economy."