SAP pushes green tech

KARACHI: SAP Pakistan, a subsidiary of the German software giant SAP SE, hosted a media meetup on Tuesday to highlight the role of innovative technology solutions in fostering sustainability in Pakistan and globally.

Saquib Ahmad, Managing Director of SAP Pakistan, Iraq, and Afghanistan, said that technology serves as a powerful enabler for sustainability, providing solutions to address global challenges such as climate change, resource scarcity, and social inequality.

"SAP works with the concept of the 'intelligent enterprise,' wherein advanced technologies such as AI, IoT (Internet of Things), and Analytics are harnessed to create more sustainable business models. These tools enable companies to improve resource efficiency, reduce energy consumption, and make informed decisions that contribute to sustainability," he said.

Ahmad also showcased SAP's global partnerships with organizations, governments, and NGOs to drive sustainability initiatives, such as the UN Global Compact, the Ellen MacArthur Foundation, and the World Economic Forum. He said that SAP offers customized solutions for its customers, catering to their specific needs and challenges.

"Technology enables organizations to address gaps in the physical infrastructure. It connects globally and ensures timely decisions to be implemented across the landscape. Pakistan, being a developing economy, stands to gain strong competitiveness in the region through technological prowess, fostering connections and collaboration for positive environmental impact," he said.

The media meetup was aimed at generating awareness of the transformative potential of technology in shaping a more sustainable and eco-conscious future for businesses in Pakistan. SAP has a strong presence in almost all business segments of Pakistan, including banking, telecom, manufacturing, retail, and public sector.