Resolving issues within its borders a challenge for Pakistan, moot told

The Department of Mass Communication at the University of Karachi (KU), in partnership with the Asiatic Public Relations, hosted a one-day international conference titled ‘Reshaping Pakistan Beyond Borders: Role of Public Relations’ at the Chinese Teacher Memorial Auditorium on Wednesday.

Dr Raana Afzal, assistant professor at the Department of Mass Communication, emphasised the critical importance of shedding light on Pakistan’s constructive influence on the global stage.

Dr Asmat Ara, chairperson of the department, further reinforced the notion of Pakistan as a dynamic national identity, underlining the nation’s role in global affairs.

KU Vice Chancellor Dr Khalid Mahmood Iraqi highlighted the necessity of winning the trust of foreign people to enhance Pakistan’s perception and image worldwide. He stressed the need to work within the country to portray Pakistan as a peaceful nation, as the current representation suggests otherwise.

Former minister for investments Asfar Azhar posed a pivotal question during the conference: how could Pakistan improve its global perception and image, with individuals from diverse backgrounds playing a crucial role in this endeavor? He pointed out that Pakistan, with a vast population of 241 million, was not a small European or Central Asian country. The most pressing challenge facing Pakistan today was education, primarily stemming from internal issues.

Azhar emphasised that the challenges Pakistan faced were not primarily external threats but issues within its borders. He asserted that addressing these challenges required a long-term vision, as it might take at least two decades to rectify them. Failure to tackle these challenges promptly, he warned, would result in a further deterioration of Pakistan’s situation.

Zohare Ali Sharif, CEO of Asiatic Public Relations, underscored the vital role that Pakistanis must play in utilising social media as a powerful tool to present Pakistan positively to the global community. He highlighted the significant contributions of Pakistanis excelling in their endeavours abroad and actively enhancing Pakistan’s reputation on the international stage. Sharif emphasised the inherent beauty of Pakistan as a nation and stressed the importance of promoting individuals who could serve as exemplary ambassadors, portraying Pakistan positively and constructively to the world.