Zindigi one of most downloaded apps

ISLAMABAD: Zindigi, powered by JS Bank, has taken a prominent position as one of Pakistan’s 5 topmost downloaded apps in the financial category as per a research insights report by Data Darbar, a statement said on Monday.

Pakistanis downloaded 3.52 billion apps in the last year, 35.4 percent more than the preceding year, making the country the fastest-growing app market amongst regional peers, the report State of Apps Pakistan 2022 revealed.

Zindigi, is a cutting-edge digital banking service that has the objective of making life ‘simple’ for its users. Meeting the needs of the country's burgeoning youth bulge, it is the first digital banking player to dedicatedly serve the unmet needs of Gen Z and Millennials by providing unique financial experiences.

Launched a year ago, Zindigi has established as a pioneer in the market by providing first-of-their-kind real financial use cases, such as investments in mutual funds and in-app stock trading, along with everyday payment features.

The financial app introduced the country’s first customisable digital experience, due to which millions of customers joined Zindigi and appreciated its unparalleled digital experience.

In a short period of time, Zindigi has been able to revolutionise the wealth management category (mutual funds and stock trading) in Pakistan by increasing a largely stagnant market by 4 percent increase in just one year.

Noman Azhar, chief officer at Zindigi, said, "We are thrilled to have achieved such massive success in such a short span of time. We are humbled to have been a trendsetter in the market and look forward to continually innovating and providing our customers with the best financial solutions”.