MoU signed to create understanding for social values

Islamabad : With the changing media consumption patterns globally, the storytelling techniques and platforms are changing as well. To improve the outreach and improve innovations in news media platforms, a memorandum of understanding was signed between Digital Broadcast Pvt. Limited (DBTV) and Deutsche Welle (DW) here.

The understanding is aimed to create joint collaboration in terms of creating content and share information through the DBTV’s next-generation digital platforms. The purpose of the collaboration is to enhance the knowledge experience of the users by providing diverse content.

On the occasion, German Ambassador in Pakistan Martin Kobler said “It is great to see cooperation between DBTV and DW in digital broadcasting to take benefit of each other’s experience. It is a cross-fertilising cooperation between the two sides.”

Nadeem Siddiqui, DW Representative in Pakistan, hoped that more steps will be taken to enhance the partnership between DW and DBTV.

On the occasion, Chief Executive Officer of the DBTV, Amir Jahangir said, “this cooperation is confidence of international institutions in DBTV’s vision and professional conduct.

"DBTV is one of the first media entities in Pakistan, which has deployed Artificial Intelligence (AI) modules in the newsrooms”.

This collaboration with DW will help both organisations create an appreciation for new ideas and innovation in society while creating a better understanding of the socio-economic values and realities at multiple levels.

The core narratives surrounding issues within the Pakistani context require that international media collaborate with local stakeholders to ensure that their content is up-to-date with the latest events for the promotion of a knowledge-based economy to improve the global state of media and journalism.

Bakhtawar Mahmood, General Manager for the DBTV, said, “the programming and content strategy of DBTV is unique as it brings in the youth in the socio-economic and political debates while providing them with the opportunity to create and interact at the same time”.

She said the programmes were designed with viewership consumption patterns in considerations, which is looking for the proximity of location, thematic relevance, ease in availability of time and space. While making sure to provide the viewers an opportunity to design the social agenda at the same time.