Franchise network launched

PESHAWAR: FF Steel has become the first company in Pakistan to launch a franchise network in the country.

According to a press release, the decision was made after observing the success made by other sectors of the industry using the same model. Initial branches for the franchise will be set up in Nowshera, Lahore, Jehlum and Faisalabad.

The franchise network is expected to promote ease of doing business, enhance market coverage and quality of service to the end consumers. A company spokeperson said with the launch of the franchise network, the steel industry in the country would become more competitive and organized to avoid tax evasion and directly contributing to the country’s economic growth.

The step for launching this franchise network came after the company decided to go for an IPO by the end of 2021 and subsequently erecting a 3rd plant in Karachi which will make it the largest steel manufacturer in terms of capacity and the most geographically diverse industry having three plants in Lahore, Karachi and Peshawar. The franchise model applied at various national and multinational setups including telecom sector, restaurant chains, textile sector and footwear industry specifically address the underlying issues of retail such as quantity scams, infringement in quality and price parity across the retailer/dealer outlets, added the press release.