Adcom Advertising announces its affiliation with Leo Burnett Network

KARACHI: Adcom, one of Pakistan’s largest independent advertising agencies, announces its affiliation with Leo Burnett, one of the world’s largest agency networks. With 85 offices and more than 8,000 employees worldwide, Leo Burnett is part of the Publicis Groupe, the world’s third largest communications group.
Ever since its inception in 1965 by the late Mr. S.M. Akhlaq, Adcom has remained at the forefront of advertising excellence. Adcom today is an ever-evolving legacy of Akhlaq Sahib’s approach to advertising: fusing together cutting-edge advertising ideas and tools with insights gained from the traditions, values and mores which are central to the lives of the Pakistani consumer.
Leo Burnett believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency network puts a brand’s purpose at the center of communications to transform human behavior. Although Leo Burnett has been present in Pakistan for a number of years, by partnering with Adcom, it has re-energised its focus in the Pakistani market for its multinational clients.
Imran Syed, CEO of Adcom, commented that communicating with the increasingly ‘digitally-connected’ Pakistani consumer requires newer ways of developing integrated solutions. ‘We aim to make Adcom as much an agency of the future as it is about a legendary past,’ Imran explained. ‘Through this relationship with Leo Burnett, we look forward to training opportunities, global learnings and expertise, especially in the integrated space. It will further strengthen our service proposition,’ he added.***