Women entrepreneurs invited to Italian markets

LAHORE: Pakistani women entrepreneurs could make the most of Italian markets by organising exhibitions of their products in the Mediterranean country, but needed proper guidance and support, a businessperson said on Thursday.

“Italian markets offered a lot of business opportunities for the Pakistani products,” Livia Casagrande a entrepreneur from Texmode, said while talking to Mian Riaz Ahmad, director general Trade Development Authority of Pakistan (TDAP).

The DG told Casagrande, who is leading a delegation to Pakistan, that the TDAP was already supporting the women entrepreneurs by organising their delegations abroad and through their participations in the exhibitions and seminars.

“The country has rich potential and capability to increase exports to Italian markets by keeping quality control and standardization of products

Moving forward, Ahman informed the delegates about the possibilities of enhancing Pakistan-Italian bilateral trade.

“In the context of emerging Pakistan vision, the business activities have gaining momentum and our exports sector was showing improvements,” the TDAP head said.

Earlier this month, Pakistan and Italy signed three letters of Intent (LoIs) for cooperation in textiles, footwear and stone sectors at the 3rd session of Pak-Italy Joint Economic Commission (JEC) held in Rome.

During the meeting, a memorandum of understanding (MoU) was also signed between Pakistan Stone Development Company (PASDEC) and its Italian counterpart Confidustria Mardomacchine.

The two sides reviewed the economic situation in both countries and discussed areas of bilateral economic cooperation. Views were exchanged on the current economic conditions and prospects of enhancing bilateral commercial and investment relationship.