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September 7, 2016

Chinese organisation plans cultural activities in Peshawar, China


September 7, 2016

PESHAWAR: While the China-Pakistan Economic Corridor (CPEC) is the talk of the town nowadays, a Chinese organisation, Cheng Mu, has planned a number of activities including cultural exchange visits and establishing a Chinese Aesthetic Museum and language learning centre in Peshawar.

Speaking to this scribe, Cheng Mu’s Chief Executive Officer Ms Echo said that they plan to establish the museum within the next three years in Peshawar while a “Pakistan Museum” and an Urdu language centre would also be set up in China. She said that her organisation Cheng Mu works in the sectors of culture and tourism development.

Ms Echo added that Pakistan had immense tourism potential but most people in China do not know about it. In order to tap the tourism potential of Pakistan, she added, her organisation is also making efforts to promote cultural exchange visits between Pakistan and China.

“The CPEC will open new avenues for tourism and trade between Pakistan and China. We also want to use media to highlight tourist spots of Pakistan so that Chinese people know about tourism potential in Pakistan,” Ms Echo added. In the media field, she said, her organisation would exchange cultural programmes between the two countries and highlight cultural events through media.

“We wish to set up a ‘Sino-Pakistan Media Alliance’ and create a belt for journalists from Pakistan and China so that they communicate with one another to find solution to various issues,” she added.

In the cultural field, Ms Echo said, the organisation would hold exhibition for Pakistani traditional cultural items in China along the Silk Route.She said the Chinese Aesthetic Museum would be used as a cultural exchange centre between Pakistan and China.

About the overall effects, she said her organisation’s activities would enhance cultural corridor in CPEC and media in both countries will get better understanding of each other.“The CPEC will definitely turn the region into a trade hub, but we also aim to promote tourism and culture and use media as a tool to raise awareness among people,” she added.


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