easypaisa introduces digital insurance marketplace

KARACHI: easypaisa digital bank has launched its digital insurance marketplace, making insurance more accessible, affordable and convenient for millions of Pakistanis, a statement said on Wednesday.

The platform offers a comprehensive range of coverage for the Pakistani population, including health, life, mobile, income protection, vehicle insurance, domestic and international travel, and doctor consultations. These services are backed by industry leaders in the insurance space such as EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and oladoc.

The newly launched insurance marketplace offers a one-month free subscription on all monthly plans, making coverage more affordable and transparent, with the convenience of immediate consultations with over 25,000 specialist doctors via video, audio, and discounted clinic and lab visits. The AI-powered insurance marketplace is transforming the way people access insurance by offering a smarter, faster, and more convenient experience. Users can engage in real-time conversations, instantly explore tailored insurance options, get their questions answered and complete transactions with ease.

President and CEO of easypaisa digital bank Jahanzeb Khan commented, “This initiative reflects our unwavering commitment to enhance every aspect of the customer journey and provide millions with insurance services at their fingertips. This initiative symbolises our relentless pursuit of enabling our customers with valuable services and protecting them in times of need.”

Head of Wallet Business at easypaisa digital bank Farhan Hassan said, “Our goal is to simplify and improve insurance penetration, which stands at less than 1.0 per cent across the country, making it more accessible and understandable for everyone, aligning with easypaisa’s broader vision of financial inclusion and empowering users with innovative solutions that enhance their financial security.”