Tunisia seeks to enhance tourism ties with Pakistan

Islamabad:In a bid to strengthen tourism ties between Tunisia and Pakistan, Dorsaf Maaroufi, Chargé d’Affaires of the Republic of Tunisia in Pakistan, emphasized Tunisia’s unique position as the “gateway to Africa” and its rich cultural heritage, breath-taking landscapes, and vibrant tourism opportunities, says a press release.

During a recent strategic meeting hosted by Emirates Airlines’ Islamabad office, key representatives from the largest Pakistani travel agencies gathered to discuss collaborative efforts to promote Tunisia as a premier tourist destination for Pakistani travellers.

The meeting marked a significant step towards increasing Tunisia’s visibility among Pakistani tourists. Mr. Ammad Rasheed, Honorary Consul of Tunisia in Khyber Pakhtunkhwa and Dean of Honorary Consul Generals in KPK, was also in attendance, playing a crucial role in fostering stronger trade relations between the two nations, recognizing the mutual benefits of increased cooperation.

During the meeting, Ms. Maaroufi delivered a comprehensive presentation, highlighting Tunisia’s strategic importance as an attractive and secure destination for tourists worldwide. The Pakistani travel agency representatives, impressed by Tunisia’s potential as a travel destination, expressed their enthusiasm and pledged to work closely with Emirates Airlines and the Tunisian National Tourism Agency. Plans were announced for direct flights from Pakistan to Tunisia, set to commence in October 2024, which will provide seamless access to Tunisia’s diverse attractions for Pakistani tourists.

This initiative is expected to deepen tourism connections between Tunisia and Pakistan, creating avenues for cultural exchange and economic collaboration. It underscores both nations’ commitment to fostering closer relations through travel and tourism.

Ms. Maaroufi also shared Tunisia’s rich historical tapestry, mentioning archaeological evidence of human settlement dating back 200,000 years. She recounted the history of Carthage, an ancient Mediterranean trade hub founded by the Phoenicians in the 8th century BCE, and later captured by the Romans in 146 BCE. Tunisia’s cultural significance continued to grow after the Muslim conquest in the 7th century and its subsequent incorporation into the Ottoman Empire in the 1500s. The country was later a French protectorate from 1881 until it gained independence in 1956, becoming the Republic of Tunisia in 1956.

She emphasized that despite its small size, Tunisia boasts numerous UNESCO-recognized treasures, including eight cultural sites and a national park, as well as many historical monuments and towns reflecting a fascinating blend of Berber, Phoenician, Roman, Byzantine, Arab, and French influences. Tunisia also offers a diverse landscape, from the lush hills and agricultural plains of the north to the olive groves in the center and the mystical deserts of the south.

Ms. Maaroufi highlighted Tunisia’s emerging initiatives in sustainable and cultural tourism, which are drawing visitors beyond the traditional beach resorts and into the heart of the country, exploring spice markets, olive groves, wineries, and artisan workshops. Tunisia remains an affordable destination for budget travelers while offering upscale options for those seeking luxury.

She also noted the UNESCO-listed archaeological site of Carthage, renowned for its ancient ruins spanning Phoenician, Punic, Roman, Paleochristian, and Arab eras, and mentioned the ease of the visa tourist policy with the framework of organized trips of the Tunisian visa policy.

The Jawad Qureshi, Sales Manager - North Pakistan, Emirates Airlines and Hammad Ahmed ,Senior Executive - Commercial Operations Emirates Airlines Islamabad office warmly welcomed Ms. Maaroufi and Mr. Rasheed at the event. At the conclusion of the meeting, both dignitaries were presented with commemorative gifts in appreciation of their efforts to promote tourism between Tunisia and Pakistan.