HBL, MasterCard launch HBL ‘Nisa Debit MasterCard’

Karachi: HBL recently hosted MasterCard at an event to commemorate the launch of HBL Nisa Debit MasterCard at a ceremony held at HBL Plaza, Karachi.  The HBL Nisa Debit MasterCard serves as an extension of the banking platform launched by HBL, designed exclusively for the women of Pakistan.  

With one of the largest shares of female customers in Pakistan, HBL is committed to bring millions of women into the banking fold with HBL Nisa, by providing them tailor-made banking products and services.

Leading the event, HBL was represented by Ms. Sima Kamil, Head of Branch Banking, Mr. Naveed Asghar, Chief Marketing Officer, Mr. Danysh Hashmi, Head of Retail Product Group and Ms. Samira Omer, Head of Women Market Program.

Also present at the event were senior MasterCard officials, including Mr. Aurangzaib Khan, Vice President, Country Manager, Pakistan & Afghanistan, Mrs. Elcin Yanik, Director, Group Head, Market Development, Middle East & Africa and Mr. Nabeel Ahmad, Vice President, Business Development for Pakistan & Afghanistan Markets.

Speaking on the event, Ms. Sima Kamil said, “The launch of HBL Nisa demonstrates our continued commitment towards financial inclusion of this highly under-banked segment. HBL aims to be the bank of choice for women across the nation and HBL Nisa Debit MasterCard is a fitting addition to our diverse range of products.”**