Brand Spectrum wins Gold Dragon award

LAHORE: Brand Spectrum has won the Gold Dragon award at the Dragon of Asia Awards 2023 for its execution of Pepsi Cola International Pakistan's - RideForChange campaign.

The campaign, which trained 10,000 female students in Lahore and Karachi to ride motorcycles, aimed to empower women and girls by solving their mobility issues and enabling them to pursue their personal and professional goals.

"This award serves as a testament to our team's diligent efforts to serve our clientele," said Anwar Kabir, CEO of Brand Spectrum. "We are thrilled to receive this award and congratulate everyone involved."

The Dragon of Asia Awards, held in Kuala Lumpur, Malaysia in October, recognizes exceptional creative work in the world of marketing communications across the continent. "Winning this prestigious award demonstrates that brands can achieve so much more by generating goodwill in the general public and we will continue to further this in all our endeavors," said Kabir.